Boris Vuku is more than a creative mind; he is a trailblazer. A true force of reinvention, Boris refuses to be boxed into any one identity. His journey spans across modeling, video production, music, and motivational speaking, driven by passion, self-expression, and an unwavering commitment to authenticity. For him, every transition isn’t just a change—it’s a celebration of growth and purpose.
Engaging with Boris Vuku on the profound aspects of life is nothing short of enlightening. Dive into this conversation and feel the power of his words!
Personal Journey and Style
You’ve transitioned through multiple creative fields—modeling, video and music production, and now as a motivator. Can you share how each of these experiences shaped who you are today?
-I love creating—it’s what makes me feel alive. Turning nothing into something is magic, and for me, it’s the ultimate therapy. Creative fields didn’t just shape me—they flowed through me. The shift came when I gave myself permission to be me, instead of seeking validation. Modeling, video, and music were necessary steps toward my true self. Experience comes by living. In my book ‘BEZ VEZE’ (‘DISCONNECTED’), I say, ‘You can’t lose yourself, so you can’t find yourself. You have to create yourself.’ I did that by exploring, creating, and showing up.”
Behind or in front of the camera, I learned by doing. Every step brought me closer to working for myself. Those experiences and failures built my successful one-man brand. Show up so what you’re looking for can find you
Your style is incredibly unique and aligns with the vision of our magazine. How do you incorporate your personal style into your work as a motivator?
-My superpower is authenticity. People are drawn to me because I love myself and embrace being ME, without worrying about others’ opinions. My style reflects my creative and authentic nature, making everything I do feel natural. I inspire others to create their own unique style. We need original, unique individuals, not copies. I used to try fitting in, but then I realized I was meant to stand out. Once I accepted that, I stopped letting myself down.
Style is more than just clothing. It’s how you talk, walk, live, and express yourself in every aspect of your life. It’s your life, so own it fully. Style can’t be taught, but it can be developed. While inspiration is fine, what suits others may not suit you. It’s like admiring how someone wears their clothes, not the clothes themselves.
Trends are set by those who embrace their true selves. We are here to set trends, not follow them.
Happiness is a choice
You’re known for your positive energy and your ability to inspire others. Where do you draw the energy and passion to continuously motivate people?
-I choose happiness and positivity every day, and while it’s not forced, it is a conscious decision. Furthermore, how we feel directly impacts our health. In fact, our natural state is being present, creating, and celebrating life. As kids, we were naturally connected to that energy; however, as adults, it’s up to us to keep it alive. Adult life doesn’t have to be dull or draining. Instead, when you connect with yourself, you tap into an unlimited source of creative energy.
For this reason, I’m here to spread joy, positivity, and help others access their inner energy. We all have it; we just need to release it. By living my truth, I’m not only embracing this energy but also paving a new path to a version of ourselves that fully lives in the present. This version doesn’t get weighed down by the past or future. In addition, living on purpose means living with intention. Purpose, in turn, fuels you when passion fades. If you discover your purpose, it will ultimately reveal the real you.
Moreover, energy management is key. For instance, ask yourself: Does this give me energy or drain it? By focusing on things that replenish you, like living your purpose, you’ll notice your energy start to grow. From there, invest that energy wisely in living your best life, and you’ll see how everything begins to align.
What inspires you to help people become better versions of themselves, both in their professional and personal lives?
-I am a living example of inspiration for myself and others, and what sets me apart is that I don’t tell people what to do; instead, I lead by example. My goal is to show what works for me and, as a result, inspire others to do the same. However, change doesn’t happen unless you put in the work. People often wait for someone to save them; nevertheless, no one can save you—you must save yourself. Furthermore, it’s important to stop putting yourself in situations that require constant saving. By inspiring myself first, I naturally inspire others. In fact, inspiration is already inside us, and it’s up to each of us to release it.
At one point, I had to get out of my own way to keep moving forward. In other words, be on your way, not in your way. Moreover, there’s no single right way—ride your wave your way and trust the process.
Additionally, everything in life is connected. For example, when you live as your true self, both your personal and professional life will change for the better. After all, change starts within. You either change things, or eventually, they change you. More importantly, when you shift your mindset, your surroundings will also transform. Consequently, you’ll no longer feel like a victim of circumstance but rather a victor who took control of their life. To sum up, take responsibility, rise above challenges, and most importantly, rise with love.
Motivation & Inspiration
Motivating others requires constant inner work. How do you maintain your own relationship with yourself while pushing others to reach their fullest potential?
-It’s never-ending work, but when you love what you do, it begins to feel like play. To truly grow, we must work with ourselves, not on ourselves. Treat yourself as your best friend—supporting and encouraging yourself at every step. Moreover, make the process fun. Challenge yourself often because if you’re feeling bored, it likely means you’re too comfortable. Therefore, step out of your comfort zone and into YOUR zone—that space where you feel truly alive. After all, growth only happens there. You either grow or grow old. You can bloom or doom. If you stay still, you risk becoming stale.
Some people view every day as the same, while others see each day as a new beginning. Ultimately, the choice is yours. Remember, every moment and the decisions you make daily shape who you are. Consequently, better choices lead to better outcomes, and better outcomes lead to better income—in every aspect of life. Personally, I prioritize taking care of myself so that I can take care of others. I know I can’t push others to reach their full potential if I’m not working toward my own. This is why I live what I teach. When people look at me, they see, hear, and read reflections of themselves.
Everything in life is interconnected. For example, my relationship with myself directly impacts how I relate to others. Inner peace, which comes from being deeply connected to your true self, is the most attractive trait. People are naturally drawn to it because it’s often what they’re missing. While outward appearances matter, inner peace is what truly makes you beautiful. It’s a kind of beauty that money can’t buy. It’s how you carry yourself. Ask yourself: do you wear yourself like your favorite outfit, or like a heavy bag of unnecessary things that society tells you to carry?
If I want to motivate others, I first need to motivate myself. My best contribution to the world is living my best life. By spreading joy, positivity, and energy wherever I go, I inspire others. This energy is present in everything I do.
Is it challenging to create a motivational space where people can consistently grow? What strategies do you use to inspire people beyond just words?
-I’m a MOTIVAUTHOR – an author who motivates. My work is motivACTION, inspiring people to take action NOW. Everything is happening now, so it’s now or never. No need for strategies to take the first step. Just take it, and you’ll snap out of it. The first step matters, but it’s just one. Keep going one step at a time. Focus on the step you’re taking now, not the last or next. If you stop, it stops. It’s that simple, but people overcomplicate it to justify excuses. It shouldn’t be hard, but it should challenge you. Challenge makes us grow. We either progress or regress—there’s no in-between.
I created “motivAKCIJA” (“motivACTION”) on Skool to help people take action. In this community, I provide bonus videos, lessons, courses, daily messages, audio updates, and more. You’ll get daily actions, challenges, live chats, Q&A’s, and support from an authentic, loving community. Join us and embrace your journey. It’s not just a community; it’s a MOVEMENT. We’re moving toward our best lives. Movement creates energy. Moving matters—how you move doesn’t. Moving is the right move.
Professional Insights & Projects
As someone who’s explored various forms of art, from music and video to fashion, how do these creative endeavors contribute to your approach in motivating others?
-I was exploring myself, and those explorations helped me uncover what I hid. Art is self-expression that forms while embracing your authentic self. Everything can be art—it’s the language of the soul. I have much to say, and I enjoy sharing it with others.
We are all given gifts, and we must give them. We were given to give. The more you give, the more you receive. Instead of asking for what you want, focus on what you can give. Ask yourself, “How can I contribute to others?” I used different art forms to share my gifts—songs, videos, artworks, and designs. Each one was a message to give more of what I have. Give to yourself and to others. Give without expecting anything in return, and you’ll receive the unexpected. The act of giving is receiving—it benefits both you and others. If you only give to yourself, you rob others of what they need. If you only give to others, you rob yourself of what’s meant for you.
Find what you can give to both you and others. For me, it was writing, speaking, and making motivational videos. Through this, I gave what was asked of me and received more than I could have imagined.
Is there a particular person—whether a mentor, public figure, or someone close to you—who inspires or motivates you? Who do you look up to, follow, or listen to when you need inspiration?
-That person is ME, my higher self. I look up to my higher self because it doesn’t look down on me. I also look to God, the Universe, or whatever name you use for the higher power that exists everywhere, in everyone, and in everything. Life itself is a well of inspiration I drink from daily—my past, future, and the eternal NOW. My visions, lessons, actions, gifts, mission, and purpose all inspire me.
I enjoy every part of my existence and am truly grateful for being ME. That’s why I respect everyone, but I don’t look up to anyone. We are all equal—no one is above or below you. Problems arise when people forget this. Be inspired by others but never compare yourself to them. We are all special in our own way.
If you look up to others, you are looking down on yourself. If you look down on others, you’re not as high as you think. True self-love means accepting what you can’t change and changing what you can. Your flaws are part of your flow.
You’re currently working on some exciting new projects. Can you share more about them and how they align with your overall mission to inspire and motivate?
-I’m always excited because my work excites me. That’s why I’m always working. When I say working, I mean playing. I’m not a life coach—coaches don’t play. I am the MVP of my game. The way I play inspires others to play their way. I’m thankful that my mission is my game, and every day, I level up. I rest when I work and work when I rest. It’s not a job or profession; it’s a calling, and I answer it every waking moment. Everyone has a calling, and that’s why I talk about answering those calls and not ignoring yourself.
There are things meant for you in this lifetime, even if you’re uncertain about them. Are you uncertain, or is it the echoes of others’ voices? Understand that by standing your ground, you help others do the same. Living your dreams inspires others to wake up and live their own or keep dreaming. All my projects are about helping you wake up. I am the alarm—when you hear me, you wake up. But it’s up to you to stay awake and get out of bed. When you align with your true self, everything meant for you will align with you.
I love creating new concepts that help us rise. I lift myself up, and I show you that you can too. But you have to lift yourself first. You’ll learn to do it on your own, instead of relying on others. We become stronger together only when we’re strong on our own. We are strong, but we need to stop using our power against ourselves and start using it for ourselves.
Unique Lifestyle & Vision
Your life appears to be a blend of creativity, motivation, and artistry. How would you describe your unique lifestyle, and how does it feed into your professional journey?
-I got hired as a stylist because of my unique style, despite having no prior experience. I simply dressed in what made me feel like myself. When you have chemistry with yourself, you can experiment with different styles.
My style isn’t just what I wear; it’s how I wear it. It’s how I dress, talk, walk, and move through the world. It’s how I see the world and how the world sees me. It’s about sharing my gifts and receiving others’. It’s the footprint I leave behind—the impact and influence I have on everyone. Develop your own style and don’t copy others. Be bold. Become your own stylist and dress for the life you’re living. And I’m not just talking about clothes. I never dress to impress, yet people are always impressed by how I dress. It’s about how you address yourself. Are the clothes wearing you, or are you wearing them?
My life, my style, and my lifestyle are all about living my way. Life flows through us, and so does truth. Dare to speak your truth, and you’ll save yourself from hurt. I love my life and love living as me. I wouldn’t want to be anyone else. That’s what everyone should feel about themselves. By being truly ME, I remind you of YOU.
In your opinion, what makes a lifestyle ‘unique’? How do you maintain that uniqueness in everything you do, from fashion to motivation?
-You are the key component; you put the YOU in unique. It’s not about maintaining uniqueness but about letting yourself loose and choosing yourself. Stop losing yourself by letting others choose for you. You’re not here by accident. You are YOU for a reason. It was all meant to happen. You decide what that means for you, so stop being mean to yourself.
Living your freedom frees you from dominating others. Those who try to contain you aren’t content with themselves. Those who try to confine you aren’t free themselves. By living as your true self, you inspire others to live their truth.
It’s not about asking others how to live. It’s about how you live. No one knows what’s best for you except YOU. We are the main characters in our lives. How we walk, talk, dress, and live all express our authenticity. You get to pick these things, or you can let others pick them for you. Pick yourself up by choosing yourself.
New Book
-I like to say, “You do not read my book, IT READS YOU.” One of my gifts is writing, and what better way to share that gift than through a book. People were asking for it, wanting to keep my words as a reminder. My first book, BEZ VEZE, is about the relationship we have with ourselves and others. The relationship with ourselves is the most important—it shapes all our other connections: partners, parents, friends, and strangers.
The book challenges your self-image. The answers aren’t in my book; they are inside you. BEZ VEZE helps you discover them. It’s a first-aid kit for broken hearts, and its literal translation is “DISCONNECTED.” People tie their self-worth to others, but life often cuts these ties, helping them realize their true value doesn’t depend on anyone else. This book is about severed ties and reconnecting with yourself first. Only then can you connect with others without being tied to them. It may seem like it’s only about relationships, broken hearts, and solitude, but it applies to every part of life. It’s about self-connection and self-exploration. Even if you’re in a loving relationship, it will deepen your bond. This book is deep, filled with powerful quotes that challenge how you see yourself. You’ll read it more than once.
The way it’s written makes it more than just words—it’s a work of art. Full of wordplay and metaphors, it helps you create a beautiful mental image of yourself. Wordplay is my favorite game, and when you read, you’re joining me for a playdate. While it might seem like I’m full of myself, the insights shared in this book have impacted thousands who recommend it to others.
I’m grateful for everyone who helped make this book the bestseller it always was. Don’t take my word for it—read it and see for yourself. It’s a magical experience that helps you reconnect with the magic inside you. I also write about the fear of being alone and how to cherish your alone time. Being alone isn’t the same as being lonely. If you don’t know who you are alone, you won’t know who you are with others. You are never alone because you always have yourself.
I’ve had book signings in different cities and countries, and people are genuinely impacted. They can’t wait for the sequel, which is already in the works.
You’ve held several seminars that have been highly impactful. Do you plan to expand them to more countries outside of Serbia, and if so, what are your plans for reaching a larger audience?
-SVEMINAR is not just a seminar—it’s a show. It’s a space where people can be their true selves, shedding all masks and costumes. Unlike a masquerade ball, we embrace our real selves and support one another in doing the same. The love and positive energy are contagious, spreading far beyond the event. In Serbia, “SVE” means everything, and SVEMINAR is where everything happens.
I love creating original concepts and playing with words. The event is so spontaneous that even I’m surprised by what unfolds. We stay present, letting life flow through us. We sing, dance, work out, scream, play, and explore. It’s a spiritual stand-up show full of laughter that pushes you out of your comfort zone. It’s not an event, it’s an experience—an experience of freedom to be YOU.
I’m finishing my EX-YOU SVEMINAR TOUR 2024. The name “Ex-You” symbolizes shedding your old self and stepping into a new life. The tour covered all ex-Yugoslav countries: Serbia, Montenegro, Macedonia, Croatia, Bosnia, and Slovenia. I’m grateful for everyone who joined, and all the unique energy shared. I’ve received invitations to perform in more countries, even overseas.
Being on stage is where I feel most myself, and I’ll continue spreading energy and love. God has plans, and I have goals. I’m heading towards everything ahead without looking back.
Spiritual Growth
How important is spirituality in your life, and how does it influence the process of motivating others? What role do you believe spiritual growth plays in helping people reach their fullest potential?
-I don’t believe in God, the Universe, or even myself. I know there’s something greater that created us and works through us. We live in duality, so belief comes with doubt. When I believed in myself, I also doubted. Now, I know. This knowledge isn’t just intellectual. There’s something more than me, always there for me. When it’s filled with unconditional love, there’s no room for doubt. I trust God and myself. I receive signs and support at every turn. Gratitude fills me. We can’t do it alone, and God can’t do it without us. It’s co-creation. If you’re waiting for God, he’s waiting for you to meet him halfway. Religion teaches separation, while New Age teaches you are God. For me, God is everything. I am neither religious nor New Age; I am TRUE AGE. I embrace truth by being my true self.
Your higher self-calls you to rise. It’s not about what your lower self wants but what it needs. You’re already full of potential; actualize it through action, not delay or lies. Trust that the higher power guides you toward your true self—keep moving forward.
Personal Growth
In your opinion, what is the starting point for every person looking to grow and improve in all aspects of their life? How should they begin their journey of self-improvement?
-Stop overthinking and start doing. Overthinking leads to inaction. Don’t wait for the perfect moment—just start. Whatever you do, do it with love. Self-love is unconditional—show it by showing up for yourself. Take that first step, then keep going. Your WHY matters more than HOW. Ask yourself why you’re doing it. Do it for yourself, not to prove something to others. You’re capable of more than you think. Stop thinking and start doing. Surprise yourself and others. Focus on the process, not the result. Every step counts. Keep moving forward!